First about MySpace. It was in desperate needs for some kind of analytics. And what they came up with is actually better than the other services currently have:

You can see the demographics of your fans (very helpful when planning a campaign) and friends, Trends over time (such as song plays, friends and profile views), song statistics (apparently the 1st song in the playlist is not always the most popular), blog statistics and visitor maps.

I used to rely on NextBigSound a bit for analytics and will continue to do so (as my activities are scattered around the internet) but I think it’s great that MySpace shows at least some innovation. BTW: they recently bought Imeem as well (although I haven’t figured out the reason yet).

The second good news is about Facebook. There have been talks about customized (targeted) updates for at least half a year now.

Today I noticed that when I update my status for my artist page I can target the update by country and/or language:

That’s great news! It solves the problem of sending updates in Estonian to my London fans for example.

Actually let me rephrase it – it’s huge. If this feature rolls out to personal profiles as well then people can finally separate their professional and personal life. These two tend to overlap in social networks.

Would you really like to update your professional contacts about another morning in the toilet after a Friday night?

Tags: facebook, myspace

This entry was posted on Monday, November 23rd, 2009 at 3:44 pm and is filed under Advertising & Marketing, English, Music. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.